In this video, I explain a practical strategy behind why most startups collapse in India — not just due to lack of planning or finance, but because they fail to understand market disruption.
When a big player enters the market with extreme discounts or free services, small players must shift into low-burn or controlled shutdown mode.
This strategy does not work for every industry.
Service sectors cannot shut down.
But product-based sectors can pause, conserve resources, and restart once the market stabilizes.
Using the example of Jio’s disruptive entry into the telecom sector, I break down how timing, burn rate, and strategic exit/entry decisions define survival.
If a startup doesn’t know when to switch ON and when to switch OFF — collapse is certain.
Key Points Explained in the Video:
Why disruption destroys small players
Why timing is more important than money
Why service sector cannot go into shutdown
Why product businesses can pause and restart
Lessons from Jio’s entry and ripple effects
What every Indian startup must learn to survive
Follow for More:
Insightful commentary on startups, markets, digital economy, and business strategy.
#StartupFailure
#IndianStartups
#BusinessStrategy
#MarketDisruption
#JioEffect
#StartupLessons
#EntrepreneurshipIndia